A custom app that replaces Trainerize, TrueCoach, and MyPTHub end to end. Branded as you, with a native Apple Watch and Wear OS companion that runs the workout from the wrist, and no per-client platform fee. Built for trainers who've outgrown renting software.
Trainerize is a fine place to start. It stops being the right place once you're booked out and building a brand, when the platform starts shaping your business instead of supporting it. Here's what trainers run into first.
Trainerize Pro scales by client count, TrueCoach jumps from $26 to $137/month (about £21 to £108) as you grow from 5 to 50 athletes, and the more you succeed the more you pay. A custom app has no per-client fee. Adding your 200th client costs you nothing extra.
On Trainerize, nutrition coaching is $20 to $45/month extra, video coaching another $10, payments another $10 plus Stripe's cut. The features you assumed were included are sold separately, and they add up fast.
Your clients download a Trainerize or TrueCoach app, not yours. The layout, the flow, the limits are all set by someone else. When you charge a premium, the experience your client opens every day should be yours, not a white-label skin.
Incumbent watch apps let clients glance at the next set and tick it off. They were never built to run the session. The phone comes out of the locker anyway. A custom build puts the whole workout on the wrist.
Separate booking tool, WhatsApp for accountability, a spreadsheet for the things the app won't do, a payment chaser. Most trainers we audit are paying for and managing 3 or 4 tools around the platform they already pay for.
For the full breakdown, read 5 signs you've outgrown Trainerize, TrueCoach, and MyPTHub.
A custom app isn't a fancier Trainerize. It's the consolidation of the stack you currently juggle, with your training method baked in and the workout living on your client's wrist.
The honest read. Trainerize wins on time to start and zero upfront cost. A custom app wins on per-client economics, branding, the watch experience, and owning what you build.
We'll be straight: this is the first cohort of PT builds. We're opening the vertical now, which is why founding-cohort pricing is on the table. What isn't new is the engineering. We've built and shipped custom platforms in the coaching space, including a self-serve coaching engine for Founderise and an AI career platform used by 20,000+ people at MidShift.
So instead of asking you to take a PT case study on faith, we put the risk on us. You pay 50% to start, see a working prototype inside 60 days, and if you don't approve it for any reason, you get 100% back. No fight, no recovery clauses.
Not every trainer should own their app yet. These are the four signals that say it's time. Want the numbers? Run the Trainerize cost auditor.
If success keeps pushing you into the next pricing tier, the platform is taxing your growth. A flat-cost app you own removes that ceiling entirely.
Booking tool, WhatsApp, a spreadsheet, a payment chaser. When the props around the platform cost more attention than the platform, it's the wrong platform.
If you're building a brand and your clients still open someone else's app to train, the experience and the equity both belong to the platform, not you.
If the workout should live on the wrist and the incumbent watch app can't run it, you've hit the wall the wrist-first build was made for.
PT Core is £14,500: a branded native client app (iOS and Android), workout builder, AI form coaching, and progress tracking, live in around 8 weeks. PT Pro is £21,500 and adds the native Apple Watch and Wear OS companion that runs the workout from the wrist.
Running costs after launch land at £150 to £400 a month for hosting, AI, payments, monitoring, and App Store fees. There's no per-client charge, so that figure holds whether you've got 40 clients or 400.
The build pays for itself when it clears what you'd have spent renting. A trainer with 50 clients on a scaling platform, plus add-ons and the hours lost to bolt-ons, is often spending more over three years than a PT Core build costs once. The Trainerize cost auditor works out your exact payback period and 3-year net.
For the full feature-by-feature case, read custom PT software vs Trainerize, TrueCoach and MyPTHub, or see the full build on the custom software for personal trainers page.
It depends on your roster. Under about 30 paying clients, Trainerize or TrueCoach is the sensible choice. Past that, the per-client pricing climbs, the transaction and add-on fees stack up, and you're still shipping someone else's app with your logo on it. A custom build is a one-off cost for an app you own, with low running costs and no per-client fee. Our Trainerize cost auditor works out where your break-even sits.
Our PT Core tier is £14,500 for a branded native client app with a workout builder, AI form coaching, and progress tracking, live in around 8 weeks. PT Pro at £21,500 adds a native Apple Watch and Wear OS companion. Running costs after launch are roughly £150 to £400 a month for hosting, AI, payments, and App Store fees. Founding-cohort pricing applies while the vertical is open.
Trainerize, TrueCoach, and MyPTHub ship notification-style watch companions: glance at the next set, tick it off, reach for the phone for anything more. They weren't designed as the main in-workout screen. A custom watch build can drive the whole session from the wrist: rest timers, heart-rate zones, set and rep logging, and form cues, all one-handed, branded as you. For trainers whose clients live in the gym, that's a real difference.
Same shape, different logo. They're all subscription platforms that rent you a client experience with their branding and their feature set. Pricing scales with your client count, payments carry fees, and the watch experience is a companion, not the main event. The case for owning your app instead of renting one applies across all of them.
Yes. Code, brand, infrastructure, client data, and your App Store and Play Store listings. All yours, end to end. We hand off cleanly if you want to bring it in-house, or stay on as the engineering partner for ongoing changes through a monthly retainer.
You pay 50% to start the prototype phase. Inside 60 days you see a working prototype. If you don't approve it for any reason, we refund 100% of what you've paid and walk away. No fight, no recovery clauses. The second 50% is only due once you approve the full build.
Book a free audit. We'll cost your current setup, map what a custom app would replace, and tell you honestly whether a build is the right move now or whether you'd be better off where you are a while longer.