A duct-taped tech stack
Kajabi or Trainerize. Zapier. Notion. Sheets. Off-the-shelf tools bolted together. They break at scale and bleed money through the cracks.
Custom software, founder-built
Custom software, built around how you work.
For coaches, consultants, and personal trainers. Fixed price, live in 30 to 90 days. You see a working prototype within 60 days, and if you don't approve it, you get every penny back.
The audit is free. No payment until you've seen the plan and chosen to build.
The Problem
If your backend looks like this, you are haemorrhaging money.
Revenue capped by your calendar
Your revenue is tied to your hours. If you stop working, the engine stops. You've built a job, not a business.
Endless client admin
Most of your week is chasing clients for check-ins, homework, and follow-up. Not the actual work you trained for.
Who we build for
Two verticals. Same engineering, same risk reversal.
We open one new vertical at a time. Founding-cohort pricing while each one is open. Pick the route that fits your business and read what we build.
For coaches & consultants
Custom software for coaches
Bespoke client portals, mobile apps, AI delivery agents, and outcome analytics. Built around your framework. Get off Kajabi, off the calendar, and into software that runs your business while you sleep.
- Off Kajabi, off Skool, off the platform menu
- AI agents handle onboarding, check-ins, accountability
- Outcome analytics, not just course completion %
Custom software for personal trainers
Branded client apps, workout builders, AI form coaching, and native smartwatch companions. Built around how you train. The workout lives on the wrist, not on the phone in their locker.
- Native Apple Watch + Wear OS, your branding on every wrist
- AI form coaching adapts the next session automatically
- Your own App Store listing, no Trainerize monthly tax
Risk reversal
Book a free audit
Don't like the prototype? Full refund. We walk away.
You pay 50% to start the prototype phase. Inside 60 days you see a working prototype of your platform. If you don't approve it for any reason, we refund 100% of what you've paid and walk away. No fight, no recovery clauses. The second 50% is only due once you approve the full build.
Founding-cohort builds run from £7,500, around half what an agency charges for the same scope, and you risk none of it until the prototype is in front of you. The most you can ever lose is the few weeks it takes to find out: your money comes back in full, and you keep the architecture audit we start with. You are never out of pocket.
50 / 50
Half upfront for the prototype. Half only after you approve.
60 days
Time to your prototype. You see real software, not slides.
100% back
If the prototype doesn't fit, we refund everything you've paid.
The Solution
We hardcode your brain into a self-serve machine.
Automated Onboarding Funnels
Move new clients from payment to 'First Win' in minutes. We build custom portals that gather data and setup environments automatically.
Zero-touch setup protocols
Automated asset collection
Step 3 of 4
✓
✓
3
4
brand-guide.pdf
Done
framework-doc.mp4
Done
Agentic AI Built Into Your Framework
We embed intelligent AI agents directly into your platform, trained on your methodology, your language, your playbook. They guide clients through modules, answer questions, and deliver coaching on your behalf, 24/7.
Custom-trained AI agents
Framework-aware automation
Yekta AI Assistant
Powered by your framework
I'm at 40 clients but I can't scale past that, every new signup means more Zoom calls, more hand-holding, more of me.
That's the fulfillment ceiling. We build a self-serve platform around your framework, clients onboard, learn, and stay accountable without you in the room.
Automated deliveryScale without headcount
Ask about your platform...
Systematised Accountability
Automated check-ins and progress tracking dashboards. We build the systems that keep your clients moving forward, ensuring high satisfaction and retention without your manual oversight.
Interactive progress maps
Trigger-based notification loops
Weekly Accountability
Sprint 3 — 4 of 5 tasks done
Live
80%
Session booked with Yekta Design Studio4/5
Streak4 days
M
T
W
T
F
S
S
Auto-reminder sent: Friday task pending
Our Method
From Manual to Automated.
01
The Tear-Down
We audit every manual step in your business, finding the bottlenecks that are holding back your next £1M.
02
The Build
We engineer your bespoke infrastructure, train your AI models, and wire up the delivery system that runs once you stop touching it.
03
The Handover
We launch your new platform, train your team, and ensure your only job left is high-level creative vision.
What We Build
Three things we build so the business runs withoutyou.
The Build
01Your platform, live in 30 to 90 days
We take the framework or training programme you already run and build the software that runs it for you: client portal, payments, delivery, the lot. Fixed price agreed before we start. You see a working prototype before the second payment is ever due.
Timeline
30 to 90 days
Price
Fixed, public
Risk
Prototype refund
Tear-down
Prototype
Build
Launch
Delivery Agents
02AI that handles onboarding and check-ins
The repetitive half of delivery, onboarding, check-ins, chasing, accountability nudges, handled by AI agents trained on how you actually coach. Your clients get a faster reply. You get your week back instead of babysitting inboxes.
Trained on
Your method
Runs
24/7
Your week
Hands-off
Audit
Design
Train
Deploy
Apps & Watch
03Your brand on every phone and wrist
Native iOS, Android, and smartwatch companions, branded as you, not the platform you rent today. For personal trainers, the workout lives on the wrist between sets, not on a phone left in the locker.
Platforms
iOS, Android
Wearables
Watch + Wear OS
Branding
100% yours
Design
Build
Ship
Store
Not sure which one fits? Book a free audit →
Case Studies
Proof, not promises.
Coaching Platform
Full Build
Founderise | A Self-Serve Coaching Engine
Founderise is a platform we engineered from the ground up. Automated onboarding, AI-driven coaching delivery, and systematised accountability baked into every step. The result: a fully self-serve coaching engine that scales without adding headcount.
12h
Weekly Saved
3.5×
Margin Increase
AI Career Platform
Idea → MVP
MidShift | AI-Powered Career Acceleration
MidShift needed to go from concept to live platform, fast. We built an AI-driven career guidance engine that generates personalised roadmaps, skill gap analyses, and concrete career plans. Over 20,000 professionals now use it to plan career transitions and speed up growth with 1:1 mentorship backed by intelligent automation.
20k+
Professionals Served
92%
Faster Progression
1k+
AI Roadmaps Generated
Want the full breakdown of what we build for each vertical?
Guarantee mechanics
How the money-back guarantee actually works
Six straight answers on the questions every buyer asks before paying the first 50%.
When does the 60-day window start?
The day we kick off the prototype phase, which is the day your first 50% payment lands. You get a written start date on the kick-off call. The clock pauses if we're waiting on a decision from you, so you never lose days because we need an answer.
What counts as 'don't approve'? Is it subjective?
Subjective. That's the point. If you look at the prototype and the working software doesn't feel like what you'd actually use day to day, you say so. No proving fault, no comparing against a spec, no back-and-forth. You say 'not for me,' we refund and walk.
How fast is the refund processed?
Within 7 working days of you saying no. Money goes back to the same Stripe card or bank account you paid from. The SLA is in the contract in writing.
Do I keep the prototype if I get a refund?
No. The walk-away is clean both ways: your money goes back, the code stays with us. Nobody ends up with half a product they didn't pay for, and nobody ends up with a write-off they can't reuse on the next build.
What's the 50/50 split, exactly?
Half is due on kick-off and covers the prototype phase. The other half is due only when you approve the prototype and we move into the full build. So if you decide not to go ahead at the prototype review, you've paid 50% and you get 100% of that back. You never owe the second half on a build you didn't approve.
Is there a recovery clause or hidden charge?
No. No setup fee, no kill fee, no clause that lets us claw back any of the refund. The contract is short and we send it before any payment. Anything billable is already on the pricing page.
We only architect 2 platforms per quarter.
One queue, both verticals. Coach or PT, every slot is a slot. Stop trading time for pounds. Let's build the architecture that scales your business.
The Team
