Your team is a very expensive copy-paste function.
Someone re-enters the same data in two systems. Someone chases the same form. Someone writes the same reply for the ninth time this month. It's not hard work, it's just work nobody should be doing.
AI consultancy for small and medium businesses
We find the work your team repeats every week, cost it in hours and pounds, and build the software that does it instead. Fixed price, founder-led, live in 30 to 90 days. You see it working before you pay the second half, and if you don't approve it you get every penny back.
Who this is for
Three signs AI is worth your money
If none of these sound like you, save your budget. AI is worth buying when you have a process that works and costs too much to run, not when you're still working out what the process is.
More clients means more people. That's the whole plan.
Growth costs you a hire every time. Margins stay flat no matter how much revenue climbs, because the delivery cost climbs with it. The model works, it just doesn't compound.
You bought the tools. Nothing changed.
There's a ChatGPT subscription, an automation tool somebody set up and left, and three half-finished pilots. None of it touches the actual process, because none of it was built around how your business runs.
What we do
Six things, and none of them are a strategy deck
Every repeatable job, costed
We list the work your business repeats and put an hours-and-pounds number against each one. Most owners have never seen this written down. It's usually the most useful page of the audit.
Agents trained on how you actually work
Onboarding, check-ins, chasing, triage, first-draft replies. Trained on your process and your wording, not a generic template. They run around the clock and they don't call in sick.
The system the agents run inside
Client portal, admin dashboard, payments, delivery. Built around your process rather than bent to fit somebody's template. You own the code and the data.
Your existing stack, wired together
Most businesses don't need replacing, they need connecting. We hook up what you already pay for so data stops being retyped by hand between systems.
Judgement stays with your team
We automate the repetitive half and route the rest to a person with the context already gathered. Nothing important gets decided by a machine on its own.
Hours and cost, reported monthly
We track what we actually removed: hours back, cost out, response times. If a build isn't paying for itself we'd rather find out from the numbers than from you.
How you work with us
Start small. Most people start with the audit.
You don't have to commit to a build to work with us. The audit buys you a fortnight of our time and a clear answer about whether building is worth it at all.
AI Audit
Fixed price
2 weeks. Scoped on the call.
Find out what AI should actually do first.
- Every repeatable process mapped
- Each one costed in hours and pounds
- Ranked by what to automate first
- One working proof of concept
- Costed plan for the rest
- Credited in full against a build
AI Build
Fixed price
Live in 30 to 90 days.
The system, built and shipped.
- Custom software around your process
- AI agents doing the repetitive half
- Your existing tools connected
- You own the code and the data
- Working prototype inside 60 days
- Full refund if you don't approve it
AI Operations
Monthly
Cancel any time. No lock-in.
We keep it running and improving.
- Agents retrained as you change
- New processes added as you find them
- Monitoring and fixes included
- Monthly report on hours saved
- Priority on new work
- No lock-in contract
Why us
Every LinkedIn profile in Britain says AI consultant now
So the word means nothing on its own. Here's what's actually different about working with us, and all four are things you can check before you pay us anything.
You see it working before you commit.
The audit ends with a working proof of concept. The build shows you a working prototype inside 60 days, and you get a full refund if you don't approve it. Nobody else in this category takes that risk off you, because most of them can't build.
No PM layer, no account managers.
The person scoping your work is the person writing the code. No 30% margin going to someone who emails you a summary of what your engineer said.
Fixed price, agreed in writing.
You get one number before anything starts, and it holds. No day rates that quietly stretch, no scope-creep invoices, and no discovery phase you pay for so we can learn your business.
We ship, we don't advise.
Plenty of AI consultants will sell you a strategy document. We're engineers. The deliverable is working software your team uses on a Monday morning, not a PDF that ages badly.
Where the proof is
Two systems we built, running in production
Both are AI doing real work in a real business every day, not pilots. If you want to see the same method applied inside a specific industry, we've written up the coaching and personal training builds in detail. If you're still working out where AI fits at all, start with our guide to AI for small business.
Founderise
12 hours saved every week
Delivery ran on one person's calendar. We built the engine that runs it instead: automated onboarding, AI-driven delivery, and accountability built into every step. 12 hours a week back, a 3.5x margin increase, and live in 9 weeks.
Read the buildMidShift
20,000+ people served
An AI career guidance engine doing work that would otherwise need a room full of advisers. Personalised guidance, skill gap analysis, and career plans generated at a scale no team could staff. 20,000+ professionals served, 92% faster progression.
See it live
Frequently asked questions
What business owners ask us first
What does an AI consultancy actually do for a business my size?
For a business under 250 people, the honest answer is narrow and boring: we find the work your team repeats every week, and we hand as much of it as possible to software. Onboarding a new client. Chasing a form nobody filled in. Rewriting the same quote. Copying data between two systems that don't talk. None of that needs a person. We map it, cost it in hours and pounds, then build the thing that does it. We're not here to write you an AI strategy deck.
Everyone says they do AI now. Why should I believe you?
You shouldn't, on the strength of a website. So we made it cheap to find out. The audit is a fixed price agreed up front and ends with a working proof of concept, not a slide about one. If you go on to build, that fee comes off the price. And on the build itself you pay 50% to start, see a working prototype inside 60 days, and if you don't approve it we refund every penny and walk away. Most AI consultants will not show you a working thing before you've paid in full.
Do you only work with coaches and personal trainers?
No, but that's where most of our proof is. We built our first platforms for coaches, consultants, and personal trainers, so those two verticals have the deepest case studies and the most detailed worked examples. The underlying work is the same for any business running a repeatable process: map it, cost it, automate the repetitive half, keep a human on the part that needs judgement. If your business isn't a coaching business, the audit is the sensible way in.
How much does this cost in total?
We scope it on the free call and put a fixed price in writing before anything starts. What moves the number is how many processes you want handled and whether you need mobile, so quoting a figure off a web page would be guesswork. What we will commit to up front: no day rates, no scope-creep invoices, no paid discovery phase, and money back if you don't approve the prototype. The audit fee is credited in full against a build, so on a typical build it costs you nothing.
How long before I see anything working?
The audit gives you a working proof of concept in 2 weeks. On a full build you see a working prototype within 60 days, and most builds go live in 30 to 90 days depending on scope. We commit to the launch date on the kick-off call, in writing.
What if AI turns out to be the wrong answer for my business?
Then we'll tell you, and the audit will have saved you a great deal more than it cost. Plenty of processes are better fixed with a spreadsheet, a different tool, or one changed rule. We'd rather write that in the audit than sell you a build you'll resent in six months. The audit is the deliverable either way. You keep the process map and the costings whatever we conclude.
Find out if it's worth building
Book a free call first. 60 minutes, no pitch. We'll walk your process, point at the parts worth automating, and tell you honestly whether the audit is money well spent for a business like yours.